The Audioquest brand was founded in 1980 by William Low. Based in Irvine, California it currently distributes cable products to around 65 countries throughout the world. Through many years of experimentation Low discovered that the sound of an hifi setup was influenced by the quality of the cabling that linked the components and this improvement was often more tangible than upgrading the components themselves to more expensive models. This realisation allowed Audioquest to find a niche in a busy marketplace and led to the company becoming known for the quality of the cable products they produce, among them their Bridges and Falls, Rivers and Elements series of interconnects, the Dragonfly DAC and the NRG series of high quality power cabling. Today Audioquest is a brand that is equally known for producing high end cabling that comes with a eye-watering price tag whilst simultaneously providing multiple affordable product ranges that feature much of the technology found in the company's higher end offerings.